Zack Vestal gave Cole carbon C50 clinchers a nice write-up back in August, and with ‘cross season in full swing, we thought this might be a good time to mention it again. For starters (emphassis ours):
With its C-50 Lite wheelset, Cole Products takes a unique approach to the carbon-clincher challenge by moving the brake track down the sidewall, away from the tire and toward the spokes. This allows the interior clincher tire bed to help support the brake track while helping dissipate heat by increasing the surface area across which braking heat migrates.
This, combined with some other novel design features, makes the C-50 Lite wheelset an attractive option in a crowded field of carbon wheels.
Wow, nice. One good thing about a VeloNews review, those guys really get into the details, right down to the cold-forging on the Cole hub body and touches like our hollow titanium QR skewers.
Overall, Zack seems to like the C50s, saying (and again, these are our bolds, not Zack’s)
The Cole C-50 wheels strike me as great, all-around, all-carbon clinchers. If I had one bike and needed one do-everything wheelset that married light, stiff, strong and aero, I would put these on my short list. The C-50s are equally at home in the lunch-ride sprint or on the final climb of a six-hour mountain marathon.
Read the complete article here.
One point Zack makes that’s worth mentioning here is that while the likes that fact that relocating the brake track farther down the 5C50 rim allows us to build a stonger carbon clincher wheel, and that readjusting your brake pads is easy enough, he’s less enthusiastic about the fact that it makes it more difficult to take replacement wheels from neutral support in races (our recommended solution, of course is to buy many, many sets of C50 wheels).
Learn more about C50 wheels here.
Posted by colewheels 
Cole Wheels 