The Cole brand has been existence since 2001, enjoying success in Europe and Asia on the Pro Tour and World Cup circuits, but is only now becoming widely available in the USA and Canada.
So let’s get to the point where the rubber, so to speak, meets the road: what makes Cole any different—and possibly better– than any number of other fine lightweight, handbuilt wheelsets?
We’ll devote some space here in the future to outlining the various Cole technologies and the how and why of how they work so well, but for the time being, let’s stick to two key items:
1: Patented DSA (Dynamic Spoke Alignment) technology means we can use straight-pull (as opposed to traditional J-bend) spokes with complete independence of the rim and hub elements (unlike other straight-pull designs), so there are no linear or lateral stresses at either end of the spoke. This means that Cole wheels can be built at higher, more uniform tension, so that
2: The rider gets a significantly stiffer, stronger, more durable wheel for a given weight. Which means a crisper-accelerating, longer-lasting wheel with zero weight penalty.
Want more? Download a PDF copy (8Mb) of the Cole Wheels 2010 Catalog.
Our product site, colewheels.com. Coming soon (we’re loading in all the content and tech spec)
This blog, updated about every other week.
Twitter: @Cole_Wheels (not to be confused with @colewheels without the underscore; they’re the French distributor) . The best up-to-the-nanosecond news, race updates, links, tech notes, product information, and reviews…plus general gossip and assorted dirt-dishery.
Facebook. The Cole Wheels Facebook page, with most of our blog and additional pics & video for those who prefer the Facebook interface.
Our Flickr stream. More photos, videos and miscellaneous miscellanea than you can shake a quick release at. This is an ongoing project; we’ll announce additions as they occur.
YouTube. Coming soon (we’ll have video from the Interbike show, so starting late September)
Monthly (Email) Newsletter: For those for whom the firehoses above are too much to drink from, here’s a monthly digest, delivered right to your Inbox. (First issue October ’09, delivered late September.) Just drop us your email address at newsletter (at) colewheels.com.